What the Lincoln MKZ TV commercial - Lincoln Concierge is about.

Title: Lincoln MKZ TV Spot, 'Lincoln Concierge'

Introduction:The Lincoln MKZ TV Spot, 'Lincoln Concierge' takes viewers on a luxurious ride as it showcases the elegance and sophistication of the Lincoln MKZ sedan. This commercial highlights the exceptional customer service experience provided by the Lincoln Concierge team, adding a personal touch to the car buying process. Let's dive into the details of this captivating TV spot.

Description:The TV spot opens with a striking shot of a sleek, black Lincoln MKZ gliding effortlessly through a bustling cityscape. The camera zooms in on the car's graceful curves and distinctive front grille, showcasing its refined design. A narrator begins to describe the unparalleled experience offered by the Lincoln Concierge service.

As the scene transitions, we are transported to a bustling Lincoln dealership, where a well-dressed couple is greeted by a friendly Lincoln Concierge representative. The concierge, exuding warmth and professionalism, guides the couple through a seamless purchasing experience.

We witness the concierge expertly answering their questions, listening attentively to their needs and desires, and providing personalized recommendations. The couple is left fully confident in their choice of the Lincoln MKZ, thanks to the expert guidance provided by the concierge.

The commercial then illustrates the convenience of the Lincoln Concierge service by showing the couple accessing their personal Lincoln Way app on their smartphones. Through this app, they can control various aspects of their new vehicle, including remotely starting the engine, adjusting the climate settings, and even scheduling service appointments. The Lincoln Concierge is always there, just a touch away, ensuring an effortless ownership experience.

To emphasize the exclusivity of the Lincoln Concierge service, the commercial includes shots of the concierge team meticulously preparing the couple's Lincoln MKZ for delivery. Every detail, from a perfectly aligned steering wheel to a flawlessly polished exterior, is given the utmost attention, showcasing Lincoln's commitment to craftsmanship and luxury.

The TV spot concludes with a memorable shot of the couple, now seated inside their Lincoln MKZ, reveling in the elegance and comfort of their new car. The narrator's voice returns, reminding viewers of the extraordinary personalized experience they can expect when purchasing a Lincoln MKZ and utilizing the Lincoln Concierge service.

Conclusion:The Lincoln MKZ TV Spot, 'Lincoln Concierge' serves as an enticing invitation into the world of refined luxury and personalized service that the Lincoln brand is renowned for. By highlighting the expertise of the Lincoln Concierge team and showcasing the unrivaled features and benefits of the Lincoln MKZ, this TV spot captures the hearts and minds of potential buyers, leaving them longing for the unparalleled experience that only Lincoln can provide.

Lincoln MKZ TV commercial - Lincoln Concierge produced for Lincoln Motor Company was first shown on television on July 21, 2013.