What the EA Sports TV commercial - Connect Through Play is about.

EA Sports is a brand that needs no introduction in the world of video gaming. As a company dedicated to bringing the joy of sports into people's lives through their video games, they've been churning out best-selling titles for years. And with the release of their latest TV spot, 'Connect Through Play', they've reminded us all of what makes them so special.

The advert kicks off by showing an eclectic mix of people, young and old, all in the midst of playing EA Sports' latest games. Some of them are on their own, others are playing with friends, but what's clear is that they're all having a great time. As the camera cuts to shots of players experiencing the thrill of scoring goals, making breathtaking plays and celebrating their victories, the message is clear: there's nothing quite like the feeling of playing EA Sports games.

But what really sets this ad apart is the underlying message that goes beyond the games themselves. It's all about the power of connecting with others through the shared experience of gaming. EA Sports isn’t just creating fun games to play alone, but creating a social environment that encourages you to build connections with other gamers. The players in the ad come from all walks of life, but when they're on the field (or on the digital pitch), they all come together to share in the joy of the game.

The tagline "Connect Through Play" says it all. It's not just about scoring a goal, or winning a game, it's about building human connections through, not just playing, but *participating* in the game. Whether you're playing with your friends, family or strangers from across the globe, EA Sports' games can bring people together, creating shared moments that will stay with you forever.

In essence, "Connect Through Play" is an invitation to audiences - an encouragement to get involved in the vast and welcoming community that EA Sports has helped create. Whether you're a long-time fan or a newcomer to the scene, it's time to get in the game, connect with your fellow gamers across the world, and above all - have fun.

EA Sports TV commercial - Connect Through Play produced for EA Sports was first shown on television on May 1, 2020.