What the Goicoechea TV commercial - El calor is about.

Goicoechea, a leading player in skincare products in Latin America, released a TV spot called 'El calor' (The Heat) in which they marketed their firming and moisturizing lotion. The commercial opens with a person walking in slow motion in a scorching desert-like location. The camera, then, zooms in on the feet, showing sweat that turns into a stream of sand. Cue the close-up of the sunscreen bottle, and its promise to offer the user protection against heat and keep the skin refreshingly cool.

The next sequence sees a man and her daughter walking along an empty street, sweat trickling down their faces. The daughter splashes cool water to her face, but it is only temporary relief. The sun is unrelenting, and the temperatures are soaring. Suddenly, the same man and daughter encounter a Goicoechea billboard that miraculously sprays a fine mist on their faces, which transforms into a cooling shower. The father, now hydrated and fresh, pulls out his wallet and heads to the nearest store to get Goicoechea's sunscreen lotion.

The TV spot has a vibrant color tone with a focus on bright yellows and oranges throughout its duration that lend it a sunny, summery feel. The advertisement aims to communicate that Goicoechea is not just another sunscreen product but a means of natural refreshment against sun-drenched skin.

Goicoechea TV commercial - El calor produced for Goicoechea was first shown on television on August 18, 2022.