The company was founded in 2012 and is headquartered in Bellevue, Washington.

Sean Muller iSpot Founder and CEO, Sean Muller, saw a big-production commercial air on TV and searched to find any data on the ad, but was met with a severe lack of information. In 2012, he set out to create the world's only complete TV ad catalog -- housing data on brands, products, actors, and more.

iSpot.tv is the market leader in real-time cross-platform TV ad measurement and attribution. The company's always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments.

iSpot.tv is a private company and not publicly traded.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

Revenue in the Televisions market amounts to US$18.0bn in 2023. The market is expected to grow annually by 0.79% (CAGR 2023-2028). In global comparison, most revenue is generated in the United States (US$18,040.0m in 2023).

A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

An advertising spot is a multimedia advertisement that airs at a specific time. Businesses choose where and when they want their advertisement to appear, also known as the spot. Advertising spots first became popular on televisions, where 30- and 60-second ads ran during commercial breaks.

The standard length of a TV ad is 30 seconds long and approximately half of all ads are 30 seconds. However, ads can also be 10, 20, 40, 50, 60 seconds or longer.

Six Essential Tips for Creating a TV Ad

1. 1.1 Get a great script.
2. 1.2 Consider the people carefully.
3. 1.3 Represent your brand as clearly as possible.
4. 1.4 Stay simple.
5. 1.5 Maintain your theme.
6. 1.6 Always use a call to action.