Victory was profitable for a number of years (beginning in 2002) but failed to turn a profit three of its last five years, due to a lack of sensible investment in the brand, preferring to release new model years with no changes to successful models other than paint, and poor investment choices in electric and three ...

The concept behind Victory first emerged in 1994. Polaris Industries, a company renowned for building power sports products such as jet skis, ATVs, and snowmobiles, announced plans to enter the motorcycle arena. To do that, the company embarked on a market research exercise that produced interesting results.

No more Victory-badged bikes were made at the Iowa factory and dealers sold off existing stock. Ultimately though, Victory Motorcycles never really died. Polaris realised that the evocative Indian brand was more popular and they focused their design, development and manufacturing resources on that instead.

An American motorcycle manufacturer established in 1997, Victory Motorcycles is a wholly owned subsidiary of Polaris Industries. Created to compete with Harley Davidson, Victory Motorcycles is known for their touring, sport-touring, and cruising bikes. The marquee recently expanded production in 2010.

Victory Motorcycle has decided that a defect which relates to motor vehicle safety exists in 2010-2017 Victory (Cross Country, Cross Country Tour, Cross Roads, Magnum and Hard Ball) motorcycles. Our records indicate that you have purchased a potentially affected vehicle.

Victory Motorcycles® have been discontinued! As a result, we no longer have any to sell you.

The first internal combustion, petroleum fueled motorcycle was the Daimler Reitwagen. It was designed and built by the German inventors Gottlieb Daimler and Wilhelm Maybach in Bad Cannstatt, Germany, in 1885.

CEO Scott Wine CEO Scott Wine said the 18-year-old subsidiary's sales peaked in 2012 and had been eating money ever since.

The company was sold to BSA in 1951 but the brand survived until 1967. Influential Ariel designers included Val Page and Edward Turner. The last motorcycle-type vehicle to carry the Ariel name was a short-lived three-wheel tilting moped in 1970.

Victory Cross Country

Though partnered with Fuji Heavy Industries for most of its engine supply since 1968, Polaris is about to introduce its first in-house-built PWC engine, and the Victory motorcycle engine and chassis are completely designed and built in-house. “Victory began in 1993 as a where-do-we-go-from-PWCs project,” said Parks.