Our Truth: Built Ford Tough We accept challenges and overcome them with confidence, courage, and optimism. We put the world on wheels, embracing disruption to evolve. We are resilient and in it for the long haul.

Powerful Tradition These Built Ford Tough® truck models have a strong foundation with military-grade, high-strength, aluminum-alloy bodies on high-strength steel frames.

By 1977, a copywriter for a Ford truck magazine coined the phrase “Built Ford Tough” to reflect the modernized F-Series. Starting in 1998, the F-Series Super Duty line was created for heavy-duty work, including models from the F-250 to the F-750.

If you have ever seen a Ford commercial, you are probably familiar with the phrase, “Built Ford Tough.” In 2013, that slogan turned 35 years old, and for over three decades now, American drivers and critics have asserted that Ford trucks are definitely built Ford tough and built to last.

Trademark Notice These trademarks include, but are not limited to, product brand names (e.g., Ford, Lincoln, Motorcraft), vehicle model names (e.g., Mustang, Taurus, Explorer, F-150, Focus, Ranger), slogans (e.g.,Built Ford Tough), and logos and emblems.

Built Ford Tough The foundation for F-150 is a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body, allowing customers best-in-class available payload and max towing capability4.

President of the Ford Motor Company and son of company founder Henry Ford, Edsel Ford created the Ford Foundation in 1936 at the age of 43 to “receive and administer funds for scientific, educational and charitable purposes, all for the public welfare.” An auto visionary in his own right, he also had deep interest in ...

Across eight decades, our mission has been to reduce poverty and injustice, strengthen democratic values, promote international cooperation, and advance human achievement.

Ford's mission statement is “to help build a better world, where every person is free to move and pursue their dreams.”

Our Built Ford Tough slogan was introduced in 1979 and it's been proven true every day since.

Ford's Mission Statement “Our mission is to strengthen communities and help make people's lives better. Our purpose is to drive human progress through freedom of movement.”

In the late 1960s, Ford tried to rally baby boomers around the slogan 'Ford Has A Better Idea' using the image of a light bulb to signal inspiration in place of the 'o' in Ford.