What the Salt Life TV commercial - Explore, Celebrate, Adventure is about.

Salt Life is a brand that celebrates life at the beach and the ocean lifestyle. Their TV spot titled "Explore, Celebrate, Adventure" reflects this spirit and features professional angler and television host, Peter Miller.

The TV spot opens with Miller paddling out to a beautiful dawn at the ocean. As he catches waves on his surfboard, he explains how the ocean is more than a lifestyle for him; it's a way of life. We then see him wading through crystal-clear water, casting his line, and catching a fish.

Throughout the spot, we get a glimpse of various outdoor activities that the Salt Life brand caters to - from fishing, surfing, boating, and diving to simply enjoying the sunset on the beach. The spot is a call to action to live life to the fullest and embrace adventure in every aspect of it.

The footage is stunning and beautifully captures the essence of the oceanic lifestyle. The background music and Miller's relaxed tone and attitude perfectly complement the visuals and give the spot a laid-back feel that is typical of the Salt Life brand.

The ad ends with the brand's tagline, "Live Salty," a nod to the carefree and adventurous spirit that the brand embodies. It's a reminder that the Salt Life isn't just a clothing line or a brand; it's a way of life that is all about celebrating the authentic oceanic lifestyle.

Salt Life TV commercial - Explore, Celebrate, Adventure produced for Salt Life was first shown on television on April 28, 2019.