The Constant Contact TV Spot, 'Big Plans, Small Business' is a visually captivating advertisement that speaks to the aspirations of small business owners. The commercial opens with a small business owner staring at a billboard featuring much larger competitors overshadowing her. She pulls out her phone and starts dabbling on the Constant Contact app, and with a tap, the billboard transforms into her very own advertising board featuring her company name and logo, standing tall and proud in the midst of those of her competitors.
From there, the advertisement takes viewers through a journey that captures small business owners in various stages of their growth. From the baker heating the ovens in her bakery at dawn to the landscaper digging up earth in the sweltering sun, the spot highlights the spirit of determination, passion, and resilience that is the hallmark of small business owners.
The advertisement paints a picture of Constant Contact as the backbone of small businesses, enabling these owners to scale their businesses and connect with their ideal customers. The TV spot effectively conveys that even the smallest businesses can make it big with the right support.
In conclusion, the Constant Contact TV Spot, 'Big Plans, Small Business' is a powerful commercial that encapsulates all the ebbs and flows of starting and growing a small business. It encourages small business owners to dream big, reach the stars and trust Constant Contact to help them get there. The commercial is an excellent representation of Constant Contact's core values and commitment to supporting small business owners.
Constant Contact TV commercial - Big Plans, Small Business produced for Constant Contact was first shown on television on September 14, 2020.
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