What the Big 12 Conference TV commercial - My Year is about.

Title: "My Year" - A Victorious Anthem for Big 12 Conference

Intro:In the fast-paced world of college sports, the Big 12 Conference is renowned for its fiercely competitive nature and outstanding athletes. As the excitement builds for another thrilling year of competition, the Big 12 unveils its TV spot titled "My Year," accompanied by the empowering and energetic song "Canon."

Verse 1:The TV spot opens with a captivating visual montage, showcasing the passion and dedication of athletes from the Big 12 Conference. As the powerful beat of the "Canon" song resonates, the camera zooms in on athletes from various sports, emphasizing their determination and drive to conquer the upcoming season.

Chorus:"My year, my time, this is my moment to shine,In the Big 12, where champions are defined,United we stand, fearless we fight,Together we'll rise, it's our year, our night."

Verse 2:The TV spot encapsulates the full spectrum of emotions experienced by Big 12 athletes, from the fierce determination during intense practice sessions to the triumphant faces after a hard-fought victory. It captures the true essence of the conference: the pursuit of excellence, teamwork, and the spirit of competition.

Bridge:The "Canon" song epitomizes the relentless pursuit of success and the unyielding spirit of athletes. Its catchy rhythm and powerful lyrics create an electrifying atmosphere, captivating audiences and igniting the excitement that fills the stadiums during games.

Chorus:"My year, my time, this is my moment to shine,In the Big 12, where champions are defined,United we stand, fearless we fight,Together we'll rise, it's our year, our night."

Verse 3:As the TV spot concludes, we witness the collective energy and unity displayed by the Big 12 athletes. Through overcoming challenges, pushing boundaries, and inspiring one another, they are the embodiment of the conference's unwavering spirit.

Outro:The powerful combination of the "My Year" TV spot and the invigorating "Canon" song leaves a lasting impression on viewers. It's a call to action, inviting fans, supporters, and athletes alike to be part of the Big 12's epic journey towards greatness. With its electrifying energy, the TV spot instills a sense of anticipation for a thrilling season ahead.

Note: The information provided is based on the given request. The actual TV spot and song may not exist, and this content is a creative interpretation of the

Big 12 Conference TV commercial - My Year produced for Big 12 Conference was first shown on television on January 9, 2023.