What the Safe Horizon TV commercial - Put the Nail In It is about.

In this captivating TV spot, Safe Horizon showcases their powerful campaign, 'Put the Nail In It', featuring the talented Kira Kazantsev. The minute-long commercial tells a deeply moving story of resilience and empowerment, leaving a lasting impact on viewers.

As the spot begins, we are introduced to Kira Kazantsev, a former Miss America and an advocate for survivors of domestic violence. Kira's poise and strength immediately capture our attention, drawing us into her personal journey.

The camera pans to a close-up shot of Kira's hand, adorned with a beautifully painted nail, symbolizing hope and support for survivors of domestic violence. She eloquently explains the significance behind the nail: it represents taking a stand against domestic violence and encourages others to do the same.

In a series of powerful scenes, we witness survivors standing together, becoming the voice for those who cannot speak up. The commercial showcases the diverse range of individuals affected by domestic violence, emphasizing that it can impact anyone regardless of age, gender, or social status.

The heart-wrenching stories of survivors unfold, portraying their struggles, but also their remarkable strength in overcoming adversity. Kira's soothing voice acts as a guiding force throughout, reminding viewers of the importance of empathy, understanding, and most importantly, taking action.

The TV spot culminates in a powerful call to action. Kira urges viewers to put their own nails in it, encouraging them to support Safe Horizon's mission by donating, spreading awareness, and standing with survivors of domestic violence.

With the emotional intensity of the spot building, the screen fades to black, leaving viewers introspective and inspired. Safe Horizon's impactful message resonates deeply, reminding us that together, we can put an end to domestic violence and create a safer, more compassionate world for all.

Throughout the TV spot, Kira Kazantsev's genuine passion for the cause shines through, making her the perfect ambassador for Safe Horizon's 'Put the Nail In It' campaign. Her own personal experiences with domestic violence lend further authenticity to the message, allowing viewers to connect with her on a deeper level.

Overall, this Safe Horizon TV spot captivates audiences with its emotional storytelling, shining a light on a critical issue while simultaneously empowering survivors and encouraging collective action. Through Kira Kazantsev's involvement, the spot effectively raises awareness and encourages viewers to join the movement against domestic violence.

Safe Horizon TV commercial - Put the Nail In It produced for Safe Horizon was first shown on television on June 13, 2015.