What the DriveTime TV commercial - Episode IX: New Lease on Life is about.

DriveTime is a popular car dealership that specializes in providing car loans and selling used cars. One of the ways they promote their services is through their TV spots, which are often witty, catchy, and effective in persuading potential customers to choose DriveTime over their competitors.

One of DriveTime's TV spots is called "Episode IX: New Lease on Life." This ad is inspired by the Star Wars movie franchise and uses a theme to connect with audiences and make an emotional appeal.

The ad starts with a dramatic introduction that mimics the style of Star Wars movies. Instead of a scrolling text, however, we see two cars racing, and one of them is driven by a man who is clearly unhappy with his vehicle's performance. The car stops suddenly, and the driver gets out, looking defeated.

The scene then cuts to a car dealership, where we see the same man entering a DriveTime store. He's greeted by a friendly salesperson who's wearing a Jedi robe and uses a lightsaber as a pointer. The salesperson then shows the man different vehicles and explains how DriveTime can help him get a better car, even if he has bad credit.

The man is initially skeptical but soon realizes that DriveTime can help him get a "new lease on life." He chooses a car, signs the agreement, and drives off, happy and satisfied.

The ad is effective because it connects with a popular cultural reference and uses humor and emotion to appeal to viewers. It also highlights DriveTime's value proposition and unique offering, which can help people with bad credit get a car loan and improve their lives. Overall, Episode IX: New Lease on Life is a fun and engaging TV spot that showcases DriveTime's brand personality and service offering.

DriveTime TV commercial - Episode IX: New Lease on Life produced for DriveTime was first shown on television on January 5, 2015.