What the Independent Restaurant Coalition TV commercial - Join the Bartenders is about.

The Independent Restaurant Coalition has launched a new TV spot called 'Join the Bartenders', urging people to support their favorite bars and restaurants during these challenging times. The 15-second commercial features bartenders and their customers enjoying their lively environments, emphasizing the important role bars and restaurants play in creating cherished memories for people.

The footage shows bartenders shaking and stirring cocktails, while patrons of all ages join in toasting and raising their glasses. The overall message is that these establishments are more than just places to grab a bite or a drink - they are vital community hubs that bring people together, enriching countless lives every day.

In light of the ongoing pandemic, bars and restaurants across the country are struggling to stay afloat, with many forced to close permanently. The Independent Restaurant Coalition recognizes the importance of these establishments, not only as a source of livelihood for those who work there, but as a cultural cornerstone that plays a significant role in bringing people together and building strong communities.

Therefore, the goal of the 'Join the Bartenders' spot is to encourage people to support their local establishments, either by dining in (where possible), ordering takeout or delivery, purchasing gift cards, or writing letters of support. The ad aims to raise awareness of the plight of bars and restaurants and inspire people to band together to help ensure their survival. So, if you want to support the people who have been the heartbeat of your community, it's time to join the bartenders and rally together to ensure their future.

Independent Restaurant Coalition TV commercial - Join the Bartenders produced for Independent Restaurant Coalition was first shown on television on February 14, 2022.