What the GCSAA TV commercial - What Goes Into It is about.

The Golf Course Superintendents Association of America (GCSAA) has released a new TV spot titled "What Goes Into It". The ad highlights the hard work and dedication that goes into maintaining a golf course and the role that superintendents play in ensuring the course is in top condition.

The TV spot begins with shots of a golf course at dawn, with the sun just beginning to peak over the horizon. There are close-up shots of the perfectly manicured fairways and greens, with dew glistening in the sunlight. The narrator explains that maintaining a golf course takes more than just mowing the grass, and it takes a team of dedicated professionals to make it all happen.

The ad then takes us behind the scenes to show the user what truly goes on to maintain a golf course. We see golf course superintendents riding mowers, aerating the greens, and repairing the sand traps. There are also shots of workers fertilizing, watering, and testing the soil to ensure that the grass stays healthy and green.

The TV spot emphasizes the passion and dedication of golf course superintendents. We see a superintendent on his hands and knees, inspecting a tee box for weeds and checking the edges of the greens with a ruler to ensure a perfectly straight edge. We learn that superintendents work long hours, often starting before sunrise and finishing well after sunset, to keep the course in top condition.

The ad ends with shots of golfers enjoying the fruits of the superintendent's labor, taking tee shots, and putting on the greens. The narrator reminds viewers that the next time they play a round of golf, they should remember that it's not just about the beautiful surroundings, but also about all of the hard work and dedication that went into making it that way. The spot finishes with the GCSAA logo on the screen and the tagline, "Dedicated to serving our members and advancing the profession."

GCSAA TV commercial - What Goes Into It produced for Golf Course Superintendents Association of America (GCSAA) was first shown on television on April 10, 2019.