What the 2018 Big East Tournament TV commercial - MSG: Born to Be is about.

The 2018 Big East Tournament TV spot, 'MSG: Born to Be' is an adrenaline-filled promotional video that was aired before the tournament began. The spot features Tyrone Briggs, a well-known rap artist from Brooklyn, New York. The video was designed to convey the excitement and energy of the Big East Tournament, and to capture the spirit of the Big East Conference, which included 10 of the nation's best college basketball teams.

The video begins with a scene of Briggs walking in the streets of New York City, surrounded by skyscrapers and the hustle and bustle of the city. The music starts to play, and Briggs begins to rap with a powerful voice that captures the audience's attention. He raps about the passion and the drive that the players bring to the court, with the lyrics summing up the feelings of fans as they eagerly anticipate the upcoming tournament.

As the video progresses, we see highlights from previous Big East tournaments that showcase the intensity of the games and the impressive skills of the players. Mixed with the rap and the high-energy visuals, it creates a dramatic and awe-inspiring effect.

The video then ends with the camera focusing on the huge crowds in Madison Square Garden, where the Big East Tournament is held. The message is clear: this is the place to be for college basketball fans, and the excitement of the tournament is simply unparalleled.

In conclusion, the 2018 Big East Tournament TV spot, 'MSG: Born to Be' Featuring Tyrone Briggs, was a powerful and well-executed promotional video that effectively captured the energy and excitement of the Big East Tournament. It showcased the passion and drive that the players bring to the court, and it successfully conveyed the message that the Big East Tournament is a must-see event for college basketball fans.

2018 Big East Tournament TV commercial - MSG: Born to Be produced for Big East Conference was first shown on television on January 5, 2018.