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What the Expedia TV commercial - Maracuya is about.

Title: Expedia TV Spot, 'Maracuya'

Introduction:In the captivating and vibrant TV spot titled 'Maracuya,' Expedia takes you on a visual journey to the exotic landscapes and diverse cultures that our world has to offer. This awe-inspiring advertisement embraces the spirit of adventure and wanderlust that fuels our desire to explore new horizons. Come along as we delve into the details of this electrifying Expedia TV spot, which will surely leave you yearning for your next travel escapade.

Scene 1: A Tropical EscapeThe ad opens with an aerial shot of a pristine, white sand beach embraced by crystal-clear turquoise waters. The gentle sounds of crashing waves accompany the breathtaking visuals, creating a sense of serene tranquility. As the camera pans across the stunning beachscape, the scene transitions to a couples' retreat, where a pair of travelers is enjoying the warm sun. Lounging on hammocks shaded by palm trees, they sip on refreshing maracuya cocktails, epitomizing relaxation in paradise.

Scene 2: Exploring a colorful marketplaceThe ad swiftly transitions from the tranquil beach setting to the lively hustle and bustle of a vibrant market square. The sudden change in atmosphere introduces viewers to the authentic cultural experiences that await them on their travel adventures. The market is a riot of colors, filled with exotic fruits, traditional crafts, and enthusiastic locals. Our travelers immerse themselves in this sensory overload, tasting maracuya, a passion fruit native to the region, sold by a friendly vendor. They embrace the local culture as the intoxicating melody of street musicians fills the air.

Scene 3: Adventurous excursionsThe ad then takes a thrilling turn, capturing the adventurous spirit that thrives when exploring new destinations. We see our travelers engaged in various adrenaline-pumping activities such as zip-lining through lush rainforests, hiking majestic mountains, and swimming in hidden waterfalls. Each adventure culminates with a refreshing sip of maracuya juice that quenches their thirst for excitement, leaving them exhilarated and ready for the next escapade.

Scene 4: Cultural connectionsIn this scene, we witness the power of travel to forge meaningful connections between people from different walks of life. The ad showcases our travelers interacting warmly with the locals, engaging in cultural exchanges, and participating in vibrant celebrations. The taste of maracuya becomes a symbol of unity and friendship, bridging language and cultural barriers.

Closing:The Expedia TV spot 'Maracuya' concludes with a captivating montage showcasing the diverse landscapes, rich traditions, and unforgettable encounters that travelers can experience through Expedia. The ad encapsulates the essence of wanderlust, inspiring viewers to embark on their own journeys of discovery.

With the spirit of adventure and the promise of authentic experiences, Expedia invites you to explore the world and savor its flavors, such as the tantalizing taste of maracuya. Let this TV spot ignite your passion for travel and remind you of the breathtaking possibilities that await beyond your comfort zone, encouraging you to embark on your next unforgettable journey with Expedia by your side.

Expedia TV commercial - Maracuya produced for Expedia was first shown on television on October 1, 2022.

Frequently Asked Questions about expedia tv spot, 'maracuya'

EWAN McGregor has made an awkward admission ahead of the release of a multi-million dollar Super Bowl advertisement. The Scots actor, 50, has starred in a new commercial for the online travel firm Expedia.

This Expedia commercial is a whole lot of nothing in the best possible way. Ewan McGregor is back on narration duties, which still makes us picture Obi-Wan Kenobi as a travel agent ("Naboo is lovely this time of year"). So what does the Scotsman have to say in his most recent outing?

By tapping into our emotions, travel brands can create narratives that resonate with audiences on a personal level, which is something the Expedia team has done very successfully with this new campaign.

Expedia - Maracuyá (ft Salma Hayek)

SEATTLE, Sept. 14, 2022 /PRNewswire/ -- This week Expedia® unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault.

Anomaly Directed by Esteban through Canada, the work was carried out by creative agency Anomaly. The campaign, planned by Expedia and MediaCom, will roll out via TV, social, out of home and radio platforms and will also break in cinemas and online on 24 August.

The first campaign launched yesterday with a 30-second advert titled Maracuyá. Recognizing that passion fruit has different names in Latino communities, the short film shows a montage of travel moments with the fruit as the central element, voiced by Mexican actress and producer Salma Hayek Pinault.

By tapping into our emotions, travel brands can create narratives that resonate with audiences on a personal level, which is something the Expedia team has done very successfully with this new campaign.

Featuring a voice-over from acclaimed actor Ewan McGregor, the ad uses various images of arrows to highlight the idea that consumers can continuously book holidays. The arrows can be spotted in various holiday-related destinations, including airports, market stalls and even in an archery competition.

passion fruit The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault's voiceover reminds travelers of the unique benefits of traveling with Expedia.

In 2021, McGregor and Winstead welcomed their first child together, a son named Laurie, after nearly four years of dating. A year later, they tied the knot in April 2022.

For example, during the COVID-19 pandemic, Expedia shifted its strategy to focus more on working with consumers on their trips, rather than just focusing on the volume of travel bookings. The company also generates revenue from advertising and media, insurance, and other travel-related services.

Combining the company's mission, purpose, and values with its traveler-centric mindset, the Open World™ social impact and sustainability strategy is focused on three priorities – increasing access for underserved travelers, democratizing the travel economy, and innovating sustainable solutions for the future of travel.

SEATTLE, Sept. 14, 2022 /PRNewswire/ -- This week Expedia® unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault.

SeeHer TV Spot, 'Living Your Truth' Featuring Dove Cameron.

Expedia TV Spot, 'Wisdom and Obi' Song by Yehezkel Raz.

Videos

Watch Expedia TV Commercial, 'Maracuya' Expedia TV Commercial, 'Maracuya'

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Advertisers

Advertisers of the Expedia TV Spot, 'Maracuya'

Expedia TV commercial - Maracuya
Expedia

Expedia is a global online travel company that provides a platform for booking flights, hotels, rental cars, cruises, and other travel experiences. It was founded in 1996 and has since grown to become...

Agenices

Agenices of the Expedia TV Spot, 'Maracuya'

Expedia TV commercial - Maracuya
180LA

180LA is a full-service advertising agency that has been in operation since 2005. Based in Los Angeles, California, the company specializes in creating innovative and creative campaigns that help busi...

Expedia TV commercial - Maracuya
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Expedia TV commercial - Maracuya
Razorfish

Razorfish is a global digital agency based in the United States that focuses on delivering innovative technology solutions to help brands grow their business. Established in 1995, Razorfish has grown...

Expedia TV commercial - Maracuya
Wunderman Thompson

Wunderman Thompson is a global advertising company that was formed in 2019 as a result of a merger between two industry giants: J. Walter Thompson and Wunderman. The company offers a wide range of ser...

Products

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