What the Big & J TV commercial - Refining is about.

The Big & J refining TV Spot is an advertisement for the brand's line of deer feed attractants and minerals, designed to attract deer to a specific area for hunting or observation. The commercial is a high-energy, fast-paced montage of video clips, sound bites, and text overlays, set to an upbeat, thumping soundtrack.

The commercial opens with the text overlay, "Refining the Game," accompanied by an image of a deer in the woods. The camera then cuts to a shot of a hunter in the field, inspecting his rifle, while the narrator introduces the product and explains its benefits. The camera cuts to various shots of Big & J products in action, including deer feeding on the attractant, hunters observing their prey from a tree stand built with Big & J's mineral products, and shots of wildlife in their natural habitats.

Throughout the commercial, the narrator emphasizes the role that Big & J products play in refining a hunter's chances of success. The company's attractants and minerals are designed to enhance the health of deer populations in specific areas, making them more likely to frequent the area and more likely to remain healthy and well-nourished during hunting season.

The commercial concludes with a final text overlay, "Big & J: Refining the Hunt," as the camera pans out from a shot of a hunter, perched in his tree stand, watching a group of deer grazing below. The commercial is an effective and engaging advertisement for the brand, showcasing the benefits of Big & J's products while highlighting the excitement and adrenaline of hunting.

Big & J TV commercial - Refining produced for Big & J was first shown on television on July 5, 2016.