What the Knight & Hale TV commercial - Roots is about.

The Knight & Hale TV spot, 'Roots,' is a captivating and emotional advertisement that showcases the company's dedication to the hunting tradition and the importance of family ties. The commercial begins with a close-up of a man's hand gripping a hunting rifle and then pans out to reveal a father and son sitting together in a forest.

As the father reminisces about his own childhood hunting experiences, he teaches his son the craft of hunting. The son listens intently, taking in his father's every word as he learns how to spot game and track it successfully. The ad takes viewers on a journey through different seasons, showing the father and son bonding over their shared love of hunting and the beauty of the outdoors.

The ad utilizes stunning visuals of natural landscapes, wildlife, and the bond between father and son, effectively creating an emotional connection with the audience. As the commercial draws to a close, the screen fades to black, with the message "It's more than a passion – it's in our blood" appearing.

The Knight & Hale TV spot 'Roots' is not just an advertisement for a hunting gear company, but also a celebration of the hunting tradition, family values, and the deep-rooted connection between outdoorsmen and nature. The ad effectively captures the essence and spirit of hunting, showcasing how it is much more than just a pastime, but rather a way of life.

Knight & Hale TV commercial - Roots produced for Knight & Hale was first shown on television on March 6, 2016.