What the Cold Steel TV commercial - Soldiers is about.

The Cold Steel TV Spot titled 'Soldiers' is a gripping ad that showcases the brand's wide range of weaponry and tools that are suited for soldiers and military personnel. It starts with an intense, cinematic scene of a group of soldiers patrolling through a dark, war-torn landscape with Cold Steel knives and weapons in hand.

The spot highlights some of the company's most popular and deadly weapons, including fixed blade knives, tactical swords, and tomahawks. As the soldiers move through the battlefield, they use the tools to take down their enemies with impressive precision and ease. Each weapon is depicted as holding immense power and strength, allowing the soldiers to overcome any obstacle.

The ad concludes with the tagline "Cold Steel, for the toughest jobs on the planet". It's clear from the TV spot that the brand positions itself as an essential supplier of weapons and tools for soldiers, law enforcement officers, and anyone else who needs reliable and durable equipment to carry out their tasks.

Overall, the 'Soldiers' TV Spot is an action-packed and thrilling commercial that showcases the versatility and effectiveness of Cold Steel's products. It's an effective way for the brand to connect with their target audience and demonstrate the value and benefits of their products.

Cold Steel TV commercial - Soldiers produced for Cold Steel was first shown on television on August 3, 2016.