In the Sunoco Racing TV Spot titled "Burnt Rubber: Heels," we see NASCAR legend Jimmie Johnson showcasing his skills on the track. The ad opens with a shot of Johnson slipping on his driving gloves before he jumps into his sleek race car and revs up the engine.
As he speeds around the track, we can see tire smoke and burnt rubber marks left in the wake of his vehicle. The camera zooms in on Johnson's feet as he expertly uses his heels to control the accelerator and brake pedals.
Throughout the commercial, we see snippets of Johnson's successful career and his many race wins. This is accompanied by a voice-over, which describes the precision and skill required to excel in professional racing, and how Sunoco's high-quality fuel helps drivers to achieve maximum performance on the track.
As the ad comes to a close, Johnson brings his car to a sudden stop, leaving more tire tracks on the pavement. The final message urges viewers to experience the power of Sunoco fuel for themselves.
Overall, the Sunoco Racing TV spot is a thrilling showcase of top-level professional racing and an excellent example of how a product can be successfully advertised using an action-packed and entertaining commercial spot.
Sunoco Racing TV commercial - Burnt Rubbér: Heels produced for Sunoco Racing was first shown on television on May 22, 2015.
This commercial plays a song by Gratitude Sound called Doesn't Matter.
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Sunoco Racing is a fuel company that has been involved in the motorsports industry for several years. Founded in Pennsylvania in 1886, the company started as a family-run business selling oil and kero...