TikTok TV Spot, 'Find What's for You' Featuring Tony Hawk, LL Cool J, Padma Lakshmi.

Tony Hawk (@tonyhawk) Official | TikTok.

TikTok puts the spotlight on diverse creators in its new North American brand campaign fronted by actor, producer and entrepreneur Gabrielle Union. The campaign, titled “Heads Up,” follows TikTok's global “It Starts on Tiktok” brand push that debuted last August.

With cameos from Martha Stewart, who dramatically starts breaking down a random wall in search of a hidden apartment, and also well-known TikTok creators including @tinx, @ghosthoney, @alexisnikole and @brookeab, the ad hopes to entice non-users to join the platform.

Nathan Apodaca skateboarded his way into the spotlight in a viral TikTok video of him riding his board, drinking Ocean Spray cranberry juice and singing along to Fleetwood Mac's "Dreams." Now, he's taking his fame to the next level – in FX's Native-centered series "Reservation Dogs."

Most popular TikTok videos based on total global likes as of March 2023 (in billions)

Popular on Variety Khaby Lame is now the official king of TikTok. The short-form comedy video virtuoso now has 142.8 million followers on TikTok, which puts him above previous top TikTok creator Charli D'Amelio (who currently has 142.3 million).

Table of Contents show

• 1.1.1 1. CHARLI D' AMELIO @charlidamelio (125.M)
• 1.1.2 2. ADDISON RAE @addisonre (84.6M)
• 1.1.3 3. BELLA POARCH @bellapoarch (82.9M)
• 1.1.4 4. DIXIE D' AMELIO @dixiedamelio (55.1M)
• 1.1.5 5. LOREN GRAY @lorengray (54.1M)
• 1.1.6 6. KIMBERLY LOAIZA @kimberly.loaiza (52 M)
• 1.1.7 7.
• 1.1.8 8.

TikTok generates revenue from ad revenue and in-app gift purchases. The ads function synonymously as those from other social media platforms: advertisers select their target demographic and TikTok places this messaging in front of the advertiser's desired audience.

Charli D'amelio The most popular TikTok influencer is Charli D'amelio, who has over 148 million followers. Other TikTok influencers with high follower counts include Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).

Khaby Lame The most-followed individual on the platform is Khaby Lame, with over 161 million followers. He surpassed the previous most-followed account, Charli D'Amelio, on 22 June 2022. Khaby Lame is the most-followed user on TikTok.

Conner Wood. Conner Wood is the king of comedy on TikTok. His grade A sense of humor and puns are what have gotten him to 600,000+ followers and counting! His TikToks give you a glimpse of California life on the coast, but with a comedic twist.