ThirdLove Overview ThirdLove was founded in 2013 by Heidi Zak, David Spector, and Ra'el Cohen. Previously, bras were either sexy or comfortable, and they wanted to create a third, better option: ThirdLove. They designed bras that were both comfortable and sexy - no more needing to choose between the two.

For ThirdLove, the company, the product, and the name, started with the idea that for too long, women were forced to choose between two options when it came to bras: over-the-top sexy, and unflattering modesty – neither one looked great. And so, she created a third option.

Heidi Zak Heidi Zak is the Co-Founder and CEO of ThirdLove, the top online intimate brand with millennials, that has donated over $50 million worth of products to women in need since inception. Heidi co-founded ThirdLove with David Spector and Ra'el Cohen in 2013.

San Francisco ThirdLove

It gets its name from the triangle-shaped cups. Triangle bra provides a sexy minimal coverage design. It creates a V-shaped cleavage and provides a natural curve. It is a super soft cup bra that provides enough support for small and medium busts. Unlike the full-coverage bra, this one provides less coverage.

The verdict: Are ThirdLove bras worth it? After years of testing bras from ThirdLove in the Textiles Lab and with our consumer testers, we feel that the brand's bras are worth it, especially the 24/7 Classic T-Shirt Bra, which is designed for everyday wear.

ThirdLove's mission is to create bras and underwear that are comfortable, attractive and made to fit real women, whatever their shape or size. ThirdLove partnered with NPM Creative to share the stories behind their product design and construction with the NPR podcast audience.

In 1913, Mary Phelps Jacob first invented the modern bra, made out of handkerchiefs and ribbons during a true fashion emergency.

ThirdLove's core mission is centered around revolutionizing the lingerie industry by providing women with comfortable, high-quality, and perfectly fitting bras. They strive to empower women by offering a diverse range of sizes and styles, ensuring that every individual can find their ideal fit.

Full-cup bras with underwire make a great choice, offering comfort, support, and that lovely, rounded shape. Some moulded or padded bras could see your breast tissue spilling over at the sides, but balconettes and demi styles avoid this problem by lifting the weight of the breast up from the base.

This is considered a smaller cup size. B cup: A B cup indicates a 2-inch difference between the bust measurement and the band measurement. This is slightly larger than an A cup. C cup: A C cup indicates a 3-inch difference between the bust measurement and the band measurement.

A non-padded bra is best suited for women with larger breast sizes who don't want any additional volume with the padding. The bulk-free cups enhance the natural shape of your breasts, without making them look out of shape.