What the Justin Boots TV commercial - Standard of the West is about.

Justin Boots is an iconic brand that has been synonymous with quality and craftsmanship since 1879. For over a century, Justin Boots has been setting the standard for western-inspired footwear, and their latest TV spot features one of the toughest and most respected personalities in the business - Dusty Tuckness.

The TV Spot, titled 'Standard of the West', showcases the rugged and authentic spirit of the brand, and Dusty Tuckness is the perfect embodiment of that spirit. Dusty is a professional bullfighter - one of the few people in the world who are brave enough to stare down a one-ton bull and come out unscathed. He's a true cowboy, with a rough and tumble attitude that perfectly matches the boots he wears.

The commercial follows Dusty as he prepares for another day on the job - donning his Justin Boots, checking his gear, and mentally preparing for the dangers that lie ahead. The camera lingers on the boots - the stitching, the leather, the attention to detail - showcasing the craftsmanship that goes into each and every pair.

The tagline of the spot perfectly sums up the ethos of the brand - 'Standard of the West'. Justin Boots isn't just a brand, it's a way of life, and nobody exemplifies that better than Dusty Tuckness. He's the epitome of the rugged, independent spirit that the brand represents, and the TV spot does an excellent job of capturing that spirit.

Overall, the Justin Boots TV spot featuring Dusty Tuckness is a powerful and emotionally resonant piece of advertising, perfectly capturing the essence of the brand and the tough individuals who wear their boots. It's a great reminder that in a world obsessed with the latest trends and fads, there's still something to be said for rugged authenticity and timeless style.

Justin Boots TV commercial - Standard of the West produced for Justin Boots was first shown on television on December 8, 2021.