What the Justin Boots TV commercial - In Control is about.

The Justin Boots TV spot titled 'In Control' is a striking commercial featuring professional rodeo cowboy Tim O'Connell. In this gripping ad, Tim is seen preparing for a rodeo event, taming his horse and wearing his Justin Boots with confidence and gusto. The theme of the spot highlights the essence of being in control, especially when navigating treacherous terrain.

The ad opens with a close-up shot of Tim’s rugged cowboy face, with his intense eyes focused on his horse. He then puts on his Justin Boots and begins saddling his horse in preparation for a wild ride. Tim is a natural cowboy, and as he sets off at a gallop, you can feel the adrenaline pumping through your veins. The camera captures the perfect frame of Tim in mid-air, riding his horse with ease. The spot reminds the audience that with the perfect boots on and a determined mindset, anything is possible.

One of the outstanding features of the Justin Boots TV spot is how it celebrates the brand's legacy of making high-quality boots since 1879. The commercial reinforces the notion that Justin Boots are more than footwear - they represent a lifestyle. The brand has made its name by producing some of the most reliable and durable boots in the west, and the ad highlights that these boots are the preferred choice of professionals like Tim.

Overall, the Justin Boots TV spot titled 'In Control' is an exciting and empowering commercial that beautifully captures the essence of the brand and the lifestyle of a true cowboy. From the visuals to the sound effects and the inspiring messaging, the ad perfectly encapsulates the brand's mission to provide quality boots that make everyone feel proud of their boots and in ultimate control in any terrain.

Justin Boots TV commercial - In Control produced for Justin Boots was first shown on television on December 7, 2017.