What the Ariat TV commercial - Mentoring the Next Generation of Cowboys is about.

The Ariat TV spot titled 'Mentoring the Next Generation of Cowboys' featuring Kaycee Feild is a heartwarming advertisement that showcases the essence of mentorship and passing down the cowboy legacy from one generation to the next.

The advertisement opens with a sprawling ranch landscape, accompanied by uplifting country music playing in the background. As the camera pans over the scenic beauty, we see a young boy, wide-eyed and filled with wonder, watching a professional rodeo cowboy in action. This boy is none other than Kaycee Feild, the famous American rodeo athlete and multiple-time world champion.

The visuals transition to a series of quick cuts, showing Kaycee at various stages of his life, honing his skills and pursuing his passion for rodeo. We witness the grit and determination in his eyes as he practices roping, riding, and executes jaw-dropping stunts in rodeo arenas across the country. Throughout these scenes, the familiar presence of his mentor is always evident, guiding and inspiring him along the way.

As the commercial progresses, we get a glimpse into the special bond between Kaycee and his mentor. The older cowboy is portrayed as a seasoned professional, displaying patience, wisdom, and the willingness to share his knowledge. At times, we observe them having heartfelt conversations, and at other times, they engage in friendly competition, pushing each other to be better.

The highlight of the advertisement comes when Kaycee, now a successful rodeo star in his own right, returns to his childhood ranch to mentor the next generation of cowboys. We see him taking on the role of a mentor, passing on his expertise, and instilling in the young aspiring cowboys the values of perseverance, respect, and sportsmanship. The camaraderie between Kaycee and these young riders is palpable, representing the transfer of knowledge and the torch being passed from one generation to the next.

The ad concludes with a powerful shot of Kaycee riding into the sunset, alongside the children he has mentored. The voiceover reminds viewers of the importance of mentorship in preserving the cowboy spirit and ensuring its vibrant future. The Ariat logo appears on the screen, symbolizing their commitment to supporting and fostering the next generation of cowboys.

In just a few minutes, the Ariat TV spot, 'Mentoring the Next Generation of Cowboys' Featuring Kaycee Feild, captures the essence of mentorship, the legacy of rodeo, and the passing down of traditions. It's an emotional and inspiring advertisement that celebrates the impact of mentorship while showcasing the unwavering spirit of the cowboy way of life.

Ariat TV commercial - Mentoring the Next Generation of Cowboys produced for Ariat was first shown on television on November 4, 2018.