What the Sunline TV commercial - Big Debate is about.

Sunline, a leading brand in the fishing industry, launched a captivating TV spot called 'Big Debate' featuring top anglers Aaron Martens, David Walker, and Russ Lane. The ad revolves around a debate between the three anglers, as they argue about what makes a fishing line great.

The TV spot starts with the three anglers standing on a stage, with the audience watching them from below. They're all suited up and ready for a heated debate. As the moderator introduces the topic, the three anglers start to make their cases. Aaron Martens argues that a line's sensitivity is paramount, and that it allows him to feel every subtle movement. David Walker, on the other hand, emphasizes strength, stating that he needs a line that won't break when he's reeling in a potentially huge catch. Russ Lane, meanwhile, believes that flexibility is essential for a perfect cast.

As the debate goes on, the TV spot shows clips of the three anglers putting their preferred fishing lines to the test. Aaron Martens is seen making delicate casts, feeling every movement of his line, while David Walker is shown reeling in fish after fish, his line holding up against each one. Russ Lane, as he casts his line, shows how flexibility can help him maneuver his bait through tight spaces.

The ad closes with the three anglers coming together and agreeing that, in the end, it's all about personal preference, and what works best for each individual angler. They all endorse Sunline's variety of fishing lines, which they agree to be reliable and versatile.

Overall, Sunline's 'Big Debate' TV spot is a well-executed piece of marketing that engages the viewer with a creative and interesting premise. The use of the three notable professional anglers, each with their own unique perspective, to showcase Sunline's product range is a smart marketing strategy that will resonate with the fishing community.

Sunline TV commercial - Big Debate produced for Sunline was first shown on television on April 24, 2019.