What the Citracal Pearls TV commercial - Defiance in the Bones is about.

Citracal Pearls is a brand of calcium supplement that comes in the form of small, round, easy-to-swallow capsules. Their latest TV spot is called 'Defiance in the Bones,' and it aims to highlight the empowering effect of taking Citracal Pearls.

The commercial opens with a woman in her 40s standing in a yoga studio, surrounded by other women. As the camera zooms in on her, she speaks directly to the viewer, saying, "They said I couldn't do it - too old, too brittle, too female."

In the next shot, the woman is seen doing a headstand effortlessly, defying gravity as her legs extend upwards. "I'm here to tell you," she continues, "that's not what's in my bones."

As the woman rises gracefully to her feet, the camera pans down to show a close-up of her hand, holding a translucent Citracal Pearl. The voiceover announces, "Citracal Pearls - for defiant bones."

The commercial underscores the importance of taking care of one's bones, especially as we age. It also encourages women to stay active and break free of gendered stereotypes related to age and physical ability.

The message of the commercial is clear - taking Citracal Pearls can help support strong, resilient bones that can stand up to any challenge. The imagery of the woman doing a headstand also sends a powerful message of female empowerment and defiance in the face of societal expectations.

Overall, the Citracal Pearls TV spot is an effective and memorable way to promote the brand's benefits and values.

Citracal Pearls TV commercial - Defiance in the Bones produced for Citracal was first shown on television on May 31, 2015.