What the Citracal TV commercial - Defiance is about.

Citracal TV Spot, 'Defiance' is a captivating advertisement that aims to highlight the importance of taking care of our bones as we age. The commercial opens with a strong and confident-looking woman walking through a cityscape, as the narrator explains that "defiance doesn't care how old you are."

The scene then switches to show multiple women participating in a variety of activities such as rock climbing, yoga, and dancing. The narrator continues, "defiance is bone deep. As we age, it begins to steal our strength." The focus then shifts back to the first woman walking through the city as she takes Citracal, a calcium supplement for bone health. The narrator explains that Citracal "helps stop the bone loss that can lead to osteoporosis."

The commercial ends with the message that age is just a number, and by taking Citracal, we can continue to do the things we love with confidence and strength. The upbeat music and empowering messaging of the Citracal TV Spot, 'Defiance' make it a compelling and memorable advertisement.

Citracal TV commercial - Defiance produced for Citracal was first shown on television on March 2, 2014.