Known for their budget-friendly prices and enormous selection both in the Ashley Furniture store and online, it's a go-to for many shoppers hoping to score a good deal on a new piece for their home.

We put the fun in furniture!

Carlyle Weinberger Ashley Furniture Industries

30 million pieces Wholesale sales approach $4 billion as the company is selling over 30 million pieces annually.

The parent company of Ashley, Ashley Furniture Industries, headquartered in Arcadia, Wisconsin, is the world's largest home furniture manufacturer. Owned by father and son team, Ron and Todd R. Wanek, the company manufactures and distributes home furnishings throughout the globe.

quality, style, selection and service. First, Ashley Furniture has good price to attract customers. After economic crisis of US in 2008, the sale of houses drops in North America, mainly in US. Ashley Furniture got competitive advantages through its competitors (Shoulbery, 2022).

Ashley's Strategy The first is to get new customers and improve their brand awareness. The second is to retarget their customers. Retargeting customers are those who have visited retail stores or online stores. Because they have contacted and understood the brand before, it is easy to regard it as a repeat customer.

The Ashley Furniture class action lawsuit explains that false reference pricing occurs when a seller lists a fake “original” price for a product and offers the product at a significantly lower “sale” price to entice bargain hunters to purchase the product.

Ashley's Strategy The first is to get new customers and improve their brand awareness. The second is to retarget their customers. Retargeting customers are those who have visited retail stores or online stores. Because they have contacted and understood the brand before, it is easy to regard it as a repeat customer.

The Ashley Furniture class action lawsuit explains that false reference pricing occurs when a seller lists a fake “original” price for a product and offers the product at a significantly lower “sale” price to entice bargain hunters to purchase the product.

IKEA Started in 1943 by Ingvar Kamprad and currently headquartered in the Netherlands, IKEA has been the world's largest furniture retailer since 2008.

“Ashley's goal is to build an even stronger supply-chain to meet ever-growing customer demand,” said CEO Todd Wanek. “This is not only a commitment to bringing the supply-chain back to previous levels, but to enhancing the company's current capabilities to be able to deliver to customers in just days.