SEATTLE, Sept. 14, 2022 /PRNewswire/ -- This week Expedia® unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault.

Expedia is tapping into the emotional aspects of travel with its new spring push. The internally developed campaign marks a departure for the online travel agency from humor-based marketing that is more transactional in nature as Expedia tries to differentiate its brand from other travel booking sites.

Featuring a voice-over from acclaimed actor Ewan McGregor, the ad uses various images of arrows to highlight the idea that consumers can continuously book holidays.

Rashida Jones Expedia TV Spot, 'All By Myself: App' Featuring Rashida Jones - iSpot.tv.

The new approach for 2021 includes new film creative, created by Team One and Saatchi and Saatchi, London, will features American actor, writer, director and producer, Rashida Jones (On the Rocks, Black AF), and the U.K. and European spots will feature English actor Naomie Harris (Skyfall, Spectre).

For example, during the COVID-19 pandemic, Expedia shifted its strategy to focus more on working with consumers on their trips, rather than just focusing on the volume of travel bookings. The company also generates revenue from advertising and media, insurance, and other travel-related services.

We've built a strong foundation and now we're ready to take it to the next level with the launch of our new global impact strategy. Our new direction will focus on three main priorities: economic advancement, barriers to access, and sustainable travel solutions.

Melissa McCarthy Booking.com aims to help travellers find and book “Somewhere, Anywhere,” the mantra of the brand's new ad campaign with Melissa McCarthy.

According to Parks & Recreation's showrunners, it was planned for Ann and Chris to leave the series simultaneously, as they felt both characters' stories had reached natural conclusions. Executive producer Mike Schur revealed that the decision was mutual and would allow both actors to explore new career paths.

Her father is African-American and her mother is Ashkenazi Jewish (a descendant of emigrants from Russia and Latvia). Rashida was raised in Reform Judaism. She grew up in Bel Air, Los Angeles, California.

In many cases, Expedia can offer flight tickets cheaper than the airlines. Because third-party services often get a bulk discount, they can sell their flight deals for less than the average ticket prices.

Criticism and legal issues

• Delays in refunds of flights cancelled due to COVID-19.
• Involvement in Israeli settlements.
• False advertising and trademark violation.