What the COSENTYX TV commercial - SEE ME NOW’ is about.

Title: COSENTYX TV Spot, 'SEE ME NOW’ Featuring Cyndi Lauper

Introduction:In a groundbreaking television commercial, the renowned musician Cyndi Lauper takes center stage to advocate for people living with psoriasis. The COSENTYX TV spot, titled 'SEE ME NOW,' aims to shed light on the struggles faced by those with the condition and the transformative impact of COSENTYX, a leading treatment option for psoriasis.

Body:

1. Setting the Stage:The advertisement begins with a captivating scene, where an artistically vibrant stage fills with colors as the camera pans across a diverse group of people. This visual display symbolizes the multitude of experiences and emotions associated with psoriasis.

2. The Anthem of Empowerment:As the music intensifies, the legendary Cyndi Lauper, known for her distinctive voice and empowering songs, emerges from the crowd. Her presence commands attention as she embraces her own life journey with psoriasis, becoming a beacon of hope for others facing similar challenges.

3. A Tale of Struggle:The commercial momentarily transitions into a series of glimpses into the lives of various individuals living with psoriasis. Through these personal narratives, viewers gain insight into the daily obstacles faced by these individuals, such as discomfort, embarrassment, and self-consciousness. The emotional impact is palpable, highlighting the urgent need for effective treatment.

4. The Promise of COSENTYX:At this critical moment, Cyndi Lauper speaks directly to the camera, conveying a message of encouragement, solidarity, and hope. She reveals that she is a COSENTYX user herself, sharing her personal success story and the positive changes she has experienced since starting treatment.

5. Transformation and Liberation:As the commercial progresses, the visuals transition from darker, gloomier scenes to vibrant and brighter portrayals. The individuals previously shown struggling with psoriasis now radiate confidence, joy, and liberation. Their skin appears healthier and clearer, reflecting the transformative power of COSENTYX.

6. Embracing Life:The commercial concludes with a powerful image of Cyndi Lauper and the diverse group of individuals standing together on the now dazzling stage. Their smiles attest to a newfound sense of freedom, allowing them to fully engage in life, without the burden of psoriasis holding them back.

Conclusion:The COSENTYX TV Spot, 'SEE ME NOW,' featuring Cyndi Lauper, is a rallying cry to acknowledge the emotional and physical toll of psoriasis, while highlighting the potential for life-changing transformation through treatments like COSENTYX. With Cyndi Lauper's captivating presence and personal testimonial, this commercial offers a source of inspiration and hope for those struggling with psoriasis, empowering them to stand proud and embrace their true selves.

COSENTYX TV commercial - SEE ME NOW’ produced for COSENTYX (Psoriasis) was first shown on television on August 5, 2018.