What the Budget Rent a Car TV commercial - SUV Mama is about.

Title: SUV Mama: Jessica Simpson Empowers Moms with Budget Rent a Car

Introduction:In this captivating TV spot, Budget Rent a Car introduces their latest campaign, 'SUV Mama,' featuring the multi-talented and beloved pop icon, Jessica Simpson. Aimed at empowering mothers, the commercial highlights the convenience and flexibility of renting a spacious and comfortable SUV from Budget. With Jessica Simpson's charismatic presence, the advertisement captures the essence of a modern-day superhero, balancing the demands of work, family, and adventure.

Scene 1: The Busy MomThe commercial opens with Jessica Simpson playing the role of a busy mom. She is shown effortlessly juggling various tasks like dropping her kids off at school, attending meetings, and running errands. Despite her hectic schedule, Simpson maintains a radiant smile and an air of confidence.

Scene 2: The SUV Mama AppealTransitioning to the next scene, Simpson walks towards a vibrant and inviting Budget Rent a Car dealership. She pauses in front of a row of sleek, spacious SUVs, signifying the appeal of these versatile vehicles for moms like her.

Scene 3: Simpson's ChoiceAs Simpson engages with a Budget representative, she enthusiastically chooses a stylish yet practical SUV, perfectly suited to accommodate her family's needs. The car rental agent assures her that Budget has a wide range of options to suit her requirements and preferences.

Scene 4: The Freedom of FlexibilityIn this scene, Simpson is shown driving the rented SUV through picturesque landscapes, displaying the freedom and flexibility the vehicle offers her. She narrates her journey, emphasizing how renting an SUV from Budget has transformed her daily routine, providing her the means to achieve more and create unforgettable family memories.

Scene 5: Empowering Moms EverywhereThe commercial concludes with Simpson parked outside her kids' school, gradually shifting the focus from her own family to include other mothers. Simpson gestures towards the school, sharing that the SUV rental from Budget enables moms to be agile, adventurous, and capable of tackling any challenge they face.

Tagline: "Drive with Confidence, Empower Your Journey."

Conclusion:In this TV spot, Budget Rent a Car leverages Jessica Simpson's relatability and charisma to inspire moms around the world. By showcasing the versatility and convenience of renting an SUV, Budget acknowledges the multifaceted roles of mothers and empowers them to embrace their everyday challenges. Through the 'SUV Mama' campaign, Budget Rent a Car bridges the gap between functionality, style, and the modern mom. So, for all moms who are

Budget Rent a Car TV commercial - SUV Mama produced for Budget Rent a Car was first shown on television on May 4, 2017.