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What the World Vision TV commercial - Giving Tuesday is about.

Title: Giving Tuesday: A World Vision TV Spot of Compassion and Empowerment

Introduction:The World Vision TV Spot titled 'Giving Tuesday' is a powerful and heartwarming campaign that encapsulates the essence of compassion and generosity. This emotionally driven advertisement showcases the impact individuals can make in the lives of marginalized communities around the world. By highlighting the mission and work of World Vision, this TV spot invites viewers to participate in a global movement of giving back.

Scene 1: Opening ShotThe screen fades in, revealing a captivating aerial shot of a bustling city, where people are engrossed in their daily routines. The voiceover begins with an uplifting and inspiring tone, setting the stage for a touching narrative.

Voiceover:"At World Vision, we believe in the power of giving. Every act of kindness has the ability to transform lives, ignite hope, and create a better world. This is what Giving Tuesday is all about."

Scene 2: Footage of Children in NeedThe shot transitions to footage of children living in impoverished areas, struggling to meet their basic needs. It portrays their longing for education, access to clean water, and healthcare. The camera focuses on the vibrant eyes and innocent smiles, evoking a sense of empathy in the audience.

Voiceover:"On this Giving Tuesday, we invite you to be a part of something bigger. Join us as we reach out to children and families who are in desperate need of help."

Scene 3: World Vision's Humanitarian WorkThe spot seamlessly transitions to showcase World Vision's dedicated staff and volunteers working tirelessly in various communities around the world. Their efforts range from providing safe drinking water and nutritious meals to setting up healthcare facilities and schools.

Voiceover:"Through our programs, we provide life-saving aid to those affected by poverty, conflict, and natural disasters. We empower communities to take charge of their future and create lasting change."

Scene 4: Heartwarming MomentsThe TV spot captures heartwarming moments of joy and gratitude shared between World Vision's volunteers and the individuals they serve. Children smile, families embrace, and the brilliant spark of hope is ignited.

Voiceover:"By making a donation today, you can help bring light where there is darkness, love where there is despair, and hope where there is hopelessness. Your contribution matters."

Scene 5: Call to ActionAs the TV spot draws to a close, it encourages viewers to take action and contribute in any way they can. The screen displays contact details and a website where individuals can learn

World Vision TV commercial - Giving Tuesday produced for World Vision was first shown on television on November 23, 2018.

Frequently Asked Questions about world vision tv spot, 'giving tuesday'

As a leading charity in Australia, we are committed to building trust through being transparent about our operations. 80.5%* of total funds received go to field programs and advocacy work - helping families and communities.

World Vision International

Founded1950
Legal status501(c)(3)
FocusWell-being of all people, especially children.
LocationMonrovia, California, U.S. (administrative center, World Vision International board) London, U.K. (executive office and international headquarters)
Area served100 countries

What is World Vision? World Vision is a global humanitarian aid and development organisation that provides short-term and long-term assistance to children and families living in poverty.

World Vision's founder Dr Robert Pierce He returned to the United States to raise funds for his work in Asia. Strong public support led to World Vision being founded in 1950, with Dr Pierce as president.

World Vision is a Christian relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice. We provide help on the basis of need and serve all people regardless of religion, race, ethnicity or gender.

World Vision's approach to sustainability is based on the understanding that our contribution to a community's journey will always be temporary. We define sustainability as 'the ability to maintain and improve upon the outcomes and goals achieved with external support after that support has ended'.

Our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

symbol of hope The World Vision logo is a symbol of hope. The cross in the corner symbolises our Christian faith and the corner horizon symbolises our hope and optimism in the work we do. The logotype reflects our multicultural partnership as we work across many cultures.

1950s. Bob Pierce founded World Vision three years after he came face to face with an abandoned child and chose not to look away. Determined the last $5 in his pocket wasn't enough, he knew more people had to be involved for a long-term solution and broader impact.

In my book, “Man of Vision,” I wrote: “[World Vision] was formed as a missionary aid organization to meet the needs during times of crisis in the Orient.” This is true. At the time, the Korean War was raging and many of our fundraising efforts were focused on meeting the needs of Korean refugees, widows, and orphans.

The status of World Vision U.S. as an equal-opportunity employer does not prevent the organization from hiring staff based on their religious beliefs so that all staff share the same religious commitment which is central to our mission.

Does World Vision share the gospel or evangelise in its projects? World Vision does not proselytise. The organisation does not demand that people hear any religious message or convert to Christianity before, during, or after receiving assistance.

Videos

Watch World Vision TV Commercial, 'Giving Tuesday'

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Advertisers

Advertisers of the World Vision TV Spot, 'Giving Tuesday'

World Vision TV commercial - Giving Tuesday
World Vision

World Vision is a global humanitarian organization dedicated to improving the lives of children, families, and communities in need around the world. Founded in 1950, the organization provides emergenc...

Agenices

Agenices of the World Vision TV Spot, 'Giving Tuesday'

World Vision TV commercial - Giving Tuesday
Mediasmith, Inc.

Mediasmith, Inc. is a digital advertising agency specializing in media planning and buying services. It was founded in San Francisco in 1988, making it one of the oldest independent media agencies in...

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