Blue Apron is a meal delivery service that delivers fresh ingredients and easy-to-follow recipes directly to your doorstep. In their TV spot titled "Tokyo-Style Ramen Noodles," Blue Apron emphasizes the unique blend of flavors and culture that their meal kits offer.
The ad begins with a shot of a bustling Tokyo street, where locals and tourists are busy going about their day. Next, we see a bowl of steaming ramen noodles in a restaurant window, which cuts to a close-up of the broth being prepared. The ingredients for the broth, which include soy sauce, mirin, and miso, are displayed one after the other on screen, to emphasize the freshness and quality of the ingredients used in Blue Apron's meal kits.
The ad then features a family in their kitchen, unboxing their Blue Apron delivery and preparing the Tokyo-style ramen noodles according to the included recipe card. We see the family enjoying the meal together, with the mother mentioning how easy it was to prepare the meal and how she never expected to be able to make such an authentic Japanese dish at home.
Overall, the ad promotes Blue Apron as a convenient, fresh, and cultural meal delivery service that offers unique and flavorful meal options.
Blue Apron TV commercial - Tokyo-Style Ramen Noodles produced for Blue Apron was first shown on television on December 28, 2015.
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