The effort is part of Dick's Sporting Goods' “Sports Change Lives” campaign and will feature personal stories from 10 Nike and Jordan Brand athletes, including U.S. Women's National Team soccer player Alex Morgan, former NBA player Carmelo Anthony and WNBA guard Sabrina Ionescu, according to a Tuesday press release.

Dick's Sporting Goods TV Spot, 'School Is Back: 20% Off Nike' Featuring Kay Adams.

Dick's Sporting Goods was founded in 1948 by 18-year-old Dick Stack who had just $300 in his pocket when he opened his first store. At the time, it was a simple bait and tackle shop that later expanded to work clothes, sportswear, equipment, camping gear and picnic supplies.

Questions Clients Ask About This Industry There are 33,591 Sporting Goods Stores businesses in the US as of 2023, a decline of -1.7% from 2022.

Brands

Carly Foulkes

Early in her career, Adams served as an in-game host for the St. Louis Cardinals at their home games. Adams' first role with professional football was on fantasy football shows, including SiriusXM's Livin' the Fantasy and SiriusXM Fantasy Drive and DirecTV's NFL Sunday Ticket Fantasy Zone.

1948. DICK'S Sporting Goods was founded by an 18-year old Richard “Dick” Stack with $300 from his grandmother's cookie jar. Dick opened a modest bait and tackle store in Binghamton, NY.

Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets.

Typically, these would be adult participants or older youths who have the technical knowledge and disposable income to purchase sporting goods equipment and apparel on their own. Parents – Parents buy on their own, or are present during the purchase of over 90% of sporting goods purchases for youths ages 5-18.

Top 10 Sports Brands & Companies across the World

• 1) Adidas – Flaunt Uniqueness with Adidas Sports equipments!
• 2) Reebok – Look Impeccably Stylish!
• 3) Nike – Get on the Grid with Nike Sports Equipments.
• 4) Puma.
• 5) Under Armour.
• 6) ESPN.
• 7) Gatorade.
• 8) EA Sports.

Customer Type – These customers have needs based upon the type of role they play in regards to the sports participants. For example, many times those making sporting goods purchases are not those actually participating in the sport, but instead are parents, athletic directors, and coaches.