What the KFC Worlds Best Chicken TV commercial - Lids is about.

KFC's world-renowned "World's Best Chicken" commercial, known as "Lids," is a TV spot that showcases the undeniable quality and flavor of KFC's chicken, as well as its signature red and white striped buckets.

The commercial begins with a shot of the KFC bucket, but with the familiar red lid lifted off. Slowly, the camera zooms in, revealing the succulent, perfectly cooked chicken pieces. A voiceover declares "the world's best chicken is being prepared" as the chicken is expertly seasoned and fried to perfection.

As the camera zooms out, the recognizable red and white stripes of the KFC bucket envelop the chicken as the voiceover declares that KFC's chicken is "all that and a bucket of chicken." The concept of the commercial is simple, yet effective: if you want the world's best chicken, head to KFC.

The "Lids" commercial is one of the most iconic in KFC's history, and for good reason. It successfully communicates the quality and flavor of KFC's chicken, as well as the brand's iconic red and white design. It's a classic example of effective advertising, combining simplicity with a strong message.

KFC Worlds Best Chicken TV commercial - Lids produced for KFC was first shown on television on December 28, 2014.