What the Kmart TV commercial - Superfans is about.

The Kmart TV Spot, 'Superfans' is a commercial that aims to showcase the brand's product offerings while highlighting the loyalty and enthusiasm of its customers. The ad features a group of Kmart shoppers, dressed in matching blue and red outfits, who are portrayed as true Kmart "superfans."

The commercial takes place inside a Kmart store and shows the group of superfans admiring different products in the aisles. They can be seen jumping up and down with excitement as they shop for items like bedding, electronics, and clothing. The ad also features a catchy and upbeat song that perfectly captures the energy and enthusiasm of the group.

Throughout the commercial, the voiceover narrator praises the quality and affordability of Kmart's products, further reinforcing why the superfans are so excited to shop there. The ad ends with the group of fans exiting the store, their arms filled with shopping bags, as they excitedly talk about their purchases.

Overall, the Kmart TV Spot, 'Superfans' is a fun and engaging commercial that successfully portrays the brand's products as desirable, high-quality, and affordable. It also plays on the emotional connection that many customers feel towards their favorite stores, highlighting the sense of community and belonging that can come from being a loyal shopper.

Kmart TV commercial - Superfans produced for Kmart was first shown on television on June 11, 2016.