What the Texas Tourism TV commercial - Where the Wild West Lives On is about.

The Texas Tourism TV Spot, 'Where the Wild West Lives On' is a captivating advertisement that showcases the rugged beauty of the Lone Star State. The commercial begins with a sweeping panoramic shot of the vast Texas landscape, replete with rolling hills, arid plains, and jagged mountains. In the distance, we see a herd of cattle grazing, a nod to the state's rich tradition of cowboys and ranching.

The voiceover, spoken by a deep, authoritative male voice, invites viewers to explore Texas, a place where the wild west lives on. The camera cuts to scenes of families hiking through national parks, touring historical sites and museums, and enjoying the vibrant nightlife of big cities like Dallas and Houston.

Throughout the commercial, we see glimpses of Texas culture, including traditional Tex-Mex cuisine, live music, and the world-famous rodeos. One particularly compelling scene shows a young girl competing in a barrel racing competition, surrounded by cheering crowds and a kickin' country soundtrack.

As the commercial draws to a close, the voiceover encourages viewers to come to Texas and experience the state's rich and diverse culture for themselves. With stunning visuals, infectious music, and an enthusiastic, welcoming tone, this Texas Tourism TV spot is sure to inspire viewers to plan their next Wild West adventure.

Texas Tourism TV commercial - Where the Wild West Lives On produced for Texas Tourism was first shown on television on February 12, 2019.