Lowe's categories: By the numbers

• Among Lowe's 15 product categories, appliances generates the most sales.
• The next closest product category, in terms of 2022 sales, is lumber at $9.499 billion; which is followed by seasonal & outdoor living, at $8.860 billion.

Lowe's on X: "Get the job done for less. Lowe's knows savings. Lowe's knows Pros." / X.

Lowe's has grown from a small-town hardware store in North Carolina to one of the largest home improvement retailers in the world. We have a rich heritage of putting the people we serve at the heart of everything we do. This is our story.

The Need to Be Nimble and Competitive The company embarked on a transformation to a customer-centric, multi-channel retail model to drive sales in the Do-It-Yourself segment. Lowe's knew that changing behaviors of their front line employees was key, and that would require a flexible variable compensation program.

The Lowe's strategy is rooted in serving our customers. We're guided by our mission: Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.

"Never Stop Improving is our promise to them that we will constantly be innovating and improving at Lowe's so we can satisfy their ever changing needs.

Lowe's stores have a markedly different appearance. Employing a blue-and-white color scheme, they often feature more elaborate floor displays or themed products such as patio sets or holiday decor items. Lowe's has the reputation of being less intimidating for first-time home improvement customers.

"Lowe's Companies, Inc. (NYSE:LOW) is the second-largest home improvement center in the U.S. The company has several competitive advantages including scale, distribution efficiencies, interconnected retail through stores/internet, excellent management, and a strong balance sheet.

A brand strategy is the holistic approach behind how a brand shows up to its customers (and potential customers). A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.

"Lowe's Companies, Inc. (NYSE:LOW) is the second-largest home improvement center in the U.S. The company has several competitive advantages including scale, distribution efficiencies, interconnected retail through stores/internet, excellent management, and a strong balance sheet.

The Lowe's strategy is rooted in serving our customers. We're guided by our mission: Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.

What Is a Competitive Advantage? Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales or superior margins compared to its market rivals.