What the Target TV commercial - Back to School: First Expressions is about.

Target's "Back to School: First Expressions" TV spot is a fun and exciting video that captures the excitement of the back-to-school season. The star of the commercial is a young girl who is seen walking through the Target store looking at all the back-to-school supplies. The girl's excitement is infectious as she dances her way through the store while Bruno Mars' hit song "24K Magic" plays in the background.

The commercial highlights the wide range of back-to-school supplies available at Target, from notebooks and backpacks to clothes and electronics. The girl is seen trying on various outfits, testing out headphones and even trying her hand at drawing on a tablet. Target's focus on education is also highlighted, with the girl shown engaging in a science experiment.

Throughout the TV spot, viewers are reminded of the many "first expressions" that happen during the back-to-school season. As the girl embraces her excitement, she inspires shoppers of all ages to let their excitement show.

Overall, Target's back-to-school spot is a fun and engaging way to get everyone excited for the upcoming school season. The use of Bruno Mars' "24K Magic" adds to the upbeat and vibrant nature of the commercial, making it easy to see why so many people look forward to shopping at Target for their back-to-school needs.

Target TV commercial - Back to School: First Expressions produced for Target was first shown on television on July 16, 2021.