ARP Bolts is a leading manufacturer of automotive fasteners and bolts. Their products are highly respected in the industry for their high-quality construction and superior strength. In their recent TV spot, '25% Stronger', ARP Bolts showcases their commitment to excellence and innovation.
The commercial starts with a close-up shot of a racing car engine, revving up as the sound of the engine roars in the background. Then, the camera moves backward to reveal the entire car, and the narrator's voice chimes in, "When you're on the track, only one thing matters- the power under the hood."
The camera then turns its focus to the car's engine bay as a mechanic holds up an ARP Bolt to the camera. The narrator explains that these bolts are not just any bolts; they are 25% stronger than other top-of-the-line bolts, and the bolts go beyond industry standards.
The commercial then shows footage of a racecar driving full throttle around a track, demonstrating the strength and power of ARP Bolts. The narrator emphasizes that "whether you're on the track or on the street, ARP Bolts give you the power to take on anything."
The commercial concludes with the logo of ARP Bolts appearing on the screen, along with the tagline, "25% stronger for anything you can throw at them."
Overall, the ARP Bolts TV spot effectively showcases the strength and durability of their bolts, appealing to their target audience of car enthusiasts and racers who value performance and reliability. The ad makes it clear that ARP Bolts is a brand that stands behind its products and is committed to delivering excellence, even under the most demanding conditions.
ARP Bolts TV commercial - 25% Stronger produced for ARP Bolts was first shown on television on September 15, 2019.
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ARP Bolts is a leading manufacturer and supplier of high-performance engine fasteners, fastener kits, and precision components, based in Southern California. The company was founded in 1968 by Gary Ho...