What the GEICO TV Commercial GEICO TV commercial - Goals is about.

In the GEICO TV commercial titled "Goals," the insurance giant features Washington Capitals' center Nicklas Backstrom in a lighthearted take on his impressive ice hockey skills.

The commercial begins with the camera following Backstrom as he carries his hockey stick and a puck towards a net on an empty hockey rink. He then proceeds to shoot the puck towards the net and successfully scores a goal, accompanied by a voiceover that congratulates him on his feat.

As the camera pans out, it is revealed that the net is located in the middle of an office space, much to the amusement of Backstrom's colleagues. The scene then transitions to a group of GEICO employees discussing their own goals, which include buying a new car, going on a vacation, and even adopting a puppy.

The commercial humorously highlights GEICO's commitment to helping their customers achieve their goals and dreams, just as Backstrom achieves his goals on the ice.

Overall, the "Goals" commercial is a witty and entertaining take on personal aspirations and the role that insurance can play in helping people reach their goals. With the help of Backstrom's puck-handling skills, GEICO delivers a memorable and effective message to their audience.

GEICO TV Commercial GEICO TV commercial - Goals produced for GEICO was first shown on television on May 5, 2013.