What the Enterprise Car Share TV Spot, is about.

Title: Drive into Freedom with Enterprise Car Share

In a vibrant and energetic TV spot, Enterprise Car Share takes center stage, showcasing the convenience and freedom that comes with their car-sharing service. Set to the upbeat rhythm of "Send Me On My Way" by Rusted Root, this advertisement brings a sense of joy and adventure to the screen.

The commercial opens with a bustling cityscape, filled with busy pedestrians and rush hour traffic. Cutting-edge graphics display how Enterprise Car Share seamlessly fits into the urban landscape. As the camera pans through the city streets, we see a diverse group of individuals, each with their own unique story.

A young artist rushes to a gallery opening, balancing her portfolio in one hand while unlocking a sparkling white Enterprise Car Share vehicle with the other. Her face radiates excitement as she jumps into the car, eager to share her artistic vision with the world.

Next, we meet a professional couple in matching suits, effortlessly zipping through traffic in an Enterprise Car Share hybrid. With smiles on their faces, they discuss their innovative ideas for a client presentation, knowing they can rely on Enterprise for a hassle-free commute.

The scene transitions to a group of friends headed towards an outdoor adventure. They laugh and sing along to the catchy tune of "Send Me On My Way" as they load their camping gear into an Enterprise Car Share SUV. Their destination is a beautiful national park where they will immerse themselves in nature's tranquility.

A quick shot reveals an elderly couple embracing each other. They walk hand in hand towards their Enterprise Car Share vehicle, excitedly planning a spontaneous road trip, rediscovering their love for exploration and each other.

Throughout the TV spot, a charismatic narrator highlights the key features of Enterprise Car Share – its diversity of vehicles, availability in major cities, and seamless booking process. Overlaying these features is the underlying message that Enterprise Car Share empowers individuals to break free from the limitations of car ownership, inspiring them to embrace new experiences and adventures.

As the commercial draws to a close, the vibrant cityscape fades into the distance, replaced by scenic landscapes and smiling faces. The catchy melody of "Send Me On My Way" by Rusted Root continues to play softly in the background, further enhancing the joyful and adventurous spirit of the advertisement.

The screen fades to black, leaving viewers inspired to seek their own endeavors with the help of Enterprise Car Share. The TV spot invokes a sense of liberation, encouraging audiences to embrace life's journey with a reliable and flexible car-sharing service.

In just a short duration, the Enterprise Car Share TV spot and the infectious song by Rusted Root capture the essence of freedom and adventure that can be found when you choose to share the road with Enterprise Car Share.

Enterprise Car Share TV Spot, produced for Enterprise was first shown on television on September 15, 2013.