What the Francesco Rinaldi TV Commercial Mange! is about.
Francesco Rinaldi is a company that specializes in producing high-quality Italian pasta sauce. The company has a reputation for making delicious, authentic pasta sauce that's loved by families all over the world. One of their most popular products is their original marinara sauce, which is made using a secret blend of herbs and spices that are sourced directly from Italy.
To promote their popular sauce, Francesco Rinaldi decided to launch a new TV commercial campaign that would showcase the deliciousness of their product. The commercial, called "Mange!", captures the essence of an Italian family mealtime and the role that Francesco Rinaldi's pasta sauce plays in bringing everyone together.
The commercial begins with an Italian grandmother pouring herself a glass of wine and adding the finishing touches to a large pot of pasta. As her family gathers around the table, they can't resist the tempting aroma of the sauce simmering on the stove. With a joyous "Mange!", the grandmother invites everyone to dig in, and they all enjoy the delicious meal together, savoring each and every bite.
Throughout the commercial, we see shots of the sauce bubbling on the stove, the fresh herbs and spices being added to the pot, and the happy family members gathering around the table. The voiceover tells us about the quality of the ingredients used in making the sauce, and the care and attention that goes into each and every jar.
The commercial ends with the message that Francesco Rinaldi's pasta sauce is the perfect ingredient to bring families together around the dinner table. The "Mange!" campaign has been a huge success, with people all over the world responding positively to the heartwarming message and authentic Italian flavor that Francesco Rinaldi's pasta sauce brings to their meals.
Francesco Rinaldi TV Commercial Mange! produced for
Francesco Rinaldi
was first shown on television on February 25, 2013.
Frequently Asked Questions about francesco rinaldi tv commercial 'mange!'
LiDestri Food and Drink has sold the Francesco Rinaldi Sauce brand to Sugo Brands, LLC, a newly formed consumer-packaged goods company looking to build on the long and successful history of the Francesco Rinaldi Sauce brand business, which was started in 1941 by Francesco Rinaldi.
LiDestri Foods
Francesco Rinaldi is a brand of pasta sauce with an Italian flavor. It is manufactured as the only private-label product of the independent, privately owned LiDestri Foods (formerly Cantisano Foods), which also operates as a contract food manufacturer.
FAIRPORT, N.Y., Dec. 5, 2022 /PRNewswire/ -- LiDestri Food and Drink, a company that specializes in contract manufacturing of food and beverage products for the consumer-packaged goods industry, announces the sale of the Francesco Rinaldi Sauce brand to Sugo Brands, LLC.
With four decades of experience, state-of-the-art facilities and seasoned professionals in food, beverages and spirits, LiDestri can provide a comprehensive range of products and services that is one word: amazing. In food, we're specialists in sauces, salsas, dips and can get up-to-speed for whatever you need.
Its all-natural Italian blend of tomato, onion, garlic, imported Pecorino Romano cheese, select spices and extra-virgin olive oil, add that something extra special to the recipe. Francesco Rinaldi Sauce has no additives, preservatives, or starch, and is also gluten free and low in fat.
Campbell Soup is acquiring the parent company of Rao's pasta sauce in a $2.7 billion deal. Fans of the product have taken to social media to raise concerns about the fate of the famous sauce. The CEO of Campbell Soup addressed the backlash and said the company wouldn't "touch the sauce."
The first known use of tomato sauce with pasta appears in the Italian cookbook L'Apicio moderno, by Roman chef Francesco Leonardi, edited in 1790. Italian varieties of tomato sauce range from the very simple pasta al pomodoro to the piquant puttanesca and arrabbiata sauces.
A family-run company based in Rochester, NY, LiDestri employs more than 1,200 people at five U.S. locations. We have decades-long partnerships with some of the most respected consumer packaged goods (CPG) and the most highly inventive retailer brands.
Giovanni LiDestri
It Started with Sauces
By 1976, LiDestri was being managed by its current owner, Giovanni LiDestri, whom Cantisano selected as his protégé from the Ragu production floor. At Giovanni's direction, the company began producing pasta sauce in 1978.
You can research this topic all day long and find that Italian-Americans connote “gravy” to mean a sauce with meat in it. But Italian chefs will tell you that is what's called a Ragu. Linguistically speaking “sauce” is probably a more accurate term, as it comes from the Italian word “salsa” – which means “topping”.
Red gravy is hearty and can stand up to meatballs, Italian sausage, pigs' feet and beef, Impastato said, while marinara is better suited for pasta and vegetables, such as eggplant or squash. A general consensus may exist on the definitions of marinara vs. red gravy, but there are still differences of opinion.
Rao's Homemade® quickly became the world's leading brand of premium pasta sauce and for good reason: Rao's sauces are simmered slowly and made in small batches with only the best ingredients, like pure Italian olive oil and hand-picked, naturally ripened tomatoes from southern Italy.
