Michael Jordan is a marketer's dream, including his own Air Jordan brand with Nike or with McDonald's, Coke, Hanes, and Gatorade.

Michael Jordan greatest commercials all time from Nike to Gatorade.

Michael Jordan's success on the basketball court helped to cement the Air Jordan brand's place in pop culture. His on-court performance, combined with the iconic design of the sneakers, made Jordans the must-have shoe for basketball fans and sneakerheads alike.

Jordan as a brand, targets young customers from 13 to 30 years old, who loved basketball or liked the design of Air Jordan shoes. In the basketball arena, Nike wanted to be positioned as a performance shoe. From the case study above, market segmentation is crucial.

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.

The first Jordan logo was created in 1984 by Nike designer Peter Moore. At the time, Nike was a small company, and Michael Jordan was a young player on the rise.

Air Jordan products make people feel proud and confident. The products are a bit pricey, but they are worth every penny. The quality they provide is extraordinarily amazing when compared to other brands in the same product line, so it will not be difficult on the budget and people like to buy this brand.

The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.

What demographic buys the most sneakers? Data shows that the target market for Nike shoes includes Millennials (24–39-year-olds) and Gen Z (9–24-year-olds). Presumably, many Millennials are buying sneakers for their young children.

Air Jordan Target Market • Demographically, Air Jordan is primarily targeting the age group from 16 to 35. This age group is the most physically active and generally has an income that can support the purchase of Nike products.

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.

The Michael Jordan silhouette comes from a photo taken by Life magazine before Jordan ever signed with Nike. To create the Michael Jordan logo most people are familiar with, Michael actually repeated his previous pose for a second photoshoot after signing a contract with Nike.