What the Mentos TV commercial - Skateboarder is about.

Mentos TV Spot, 'Skateboarder': A Refreshing Ride

In the exhilarating Mentos TV commercial titled 'Skateboarder', viewers are treated to a captivating display of skill, courage, and genuine zest for life. This visually stunning advertisement takes place against the backdrop of a sun-kissed, urban skatepark, where the vibrant energy of youth and the freedom of self-expression intertwine.

The spot begins with a close-up shot of a rugged skateboarder, clad in a worn-out leather jacket and sporting an infectious grin, as he stands atop a sleek skateboard. His eyes, gleaming with determination, lock onto the daunting ramp before him. As the camera pans out, we witness a myriad of colorful graffiti adorning the walls, elevating the atmosphere of rebellious excitement.

As the skateboarder positions himself at the starting point, a sense of anticipation builds within the viewer. The soundtrack begins to play, a contemporary fusion of electric guitar riffs and a pulsating drumbeat that perfectly reflects the adrenaline coursing through the veins of the skateboarder.

With a burst of energy, the skateboarder pushes off the ground, propelling himself forward. He glides effortlessly along the smoothly paved surface, reminiscent of a surfer chasing an ocean wave. The viewer is instantly captivated, riding alongside the skateboarder, feeling the wind on their face, and sharing in his exhilaration.

The camera shifts to dynamic shots, showcasing the skateboarder's remarkable balance, agility, and ambition. He effortlessly executes daring tricks, soaring through the air with the grace of a bird in flight. His flawless execution leaves the viewer in awe, while his audacity hints at a carefree spirit unafraid of taking risks.

As the ad reaches its climax, the skateboarder skillfully approaches the ramp, gaining momentum with each powerful stroke of his legs. The suspense builds as he gets closer to his intended destination. With unwavering confidence, he launches himself into the air, soaring high above the park, transcending the boundaries of gravity. Time seems to stand still as the viewer holds their breath, eagerly awaiting his landing.

In a moment that combines artistry and heart-pounding action, the skateboarder gracefully touches ground once more, seamlessly rolling away with the same determination and vigor as when he embarked on his journey. His triumphant smile serves as a testament to Mentos' philosophy of seizing life's opportunities, embracing adventure, and finding joy in every moment.

The commercial concludes with a shot of the skateboarder, now surrounded by an enthusiastic crowd of onlookers, sharing his contagious excitement and exuberant spirit. The screen fades to black, leaving viewers with a lingering sense of inspiration and a desire to savor life's exhilarating ride.

Overall, the Mentos TV spot 'Skateboarder' is an enthralling portrayal of courage, passion, and the exhilaration that comes with embracing life's adventures. It serves as a reminder to seize the opportunities that come our way, to break free from societal constraints, and to live life to the fullest. So let this refreshing journey inspire you, just like a Mentos candy, to embrace the daring and experience life's extraordinary moments.

Mentos TV commercial - Skateboarder produced for Mentos was first shown on television on September 1, 2013.