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What the Samuel Adams Boston Lager TV commercial - The Battle is about.

The Samuel Adams Boston Lager TV spot, 'The Battle' is a thrilling and captivating commercial that showcases the story of Samuel Adams, the founder of the iconic Samuel Adams brewery and Boston Lager.

The commercial starts with a re-enactment of the American Revolutionary War, with soldiers marching towards the battlefield. The scene quickly transforms to the brewery, where craftsmen are shown hard at work brewing Samuel Adams beers.

The narrator talks about how Samuel Adams fought for the revolutionary ideals of freedom and independence, just as the brewers at Samuel Adams continue to fight for the perfect taste and quality of their beers.

As the music builds up to a crescendo, the commercial shows the craftsmen raising their glasses of Samuel Adams Boston Lager in a toast to Samuel Adams and all those who fought for America's freedom.

The commercial ends with the Samuel Adams logo and the tagline, 'For the love of beer and country'.

Overall, the Samuel Adams Boston Lager TV spot, 'The Battle' is a powerful tribute to the legacy and heritage of Samuel Adams and the Boston Lager. It showcases with passion and conviction the brand's commitment to quality and tradition, making it a standout advertisement in the competitive world of beer advertising.

Samuel Adams Boston Lager TV commercial - The Battle produced for Samuel Adams was first shown on television on November 1, 2015.

Frequently Asked Questions about samuel adams boston lager tv spot, 'the battle'

Boston Lager Remastered still uses Founder and Brewer Jim Koch's great-great grandfather's mid-19th century original recipe and has evolved the brewing process to reduce filtration by adding a traditional German practice of biological acidification, resulting in a brighter, easier-drinking beer.

A smooth, German-style lager with slightly sweet roasted malts, notes of caramel, toffee, and a distinct noble hop character with subtle piney citrus. It ends with a crisp finish that makes you want another.

But most of Samuel Adams is not brewed in Boston or even Massachusetts. It's produced in the Keystone State. Boston Brewing ​has moved the “majority of beer production” to its Breinigsville, Pennsylvania, brewery, according to Daniel LaBert, the executive director of Brewers of Pennsylvania.

After teaming up with Boston Dynamics robots in 2022, this year's ad features appearances by comedian Lenny Clarke and Celtics legend Kevin Garnett, and publicizes new changes to the company's flagship Sam Adams Boston Lager.

Boston Lager has been remastered with a brighter profile to better match the preferences of today's beer lovers! The beer that made Samuel Adams just got better. Driven by its relentless pursuit of better beer, Samuel Adams is remastering its flagship Boston Lager to match the preferences of today's beer lovers.

PoliticianPhilosopherTax collector Samuel Adams/Professions

It's considered one of the OG craft beer brands among many beer geeks, and has become one of the best-selling beers in the United States. In fact, it's the favorite brew of three New England states and is even considered one of the most important American beers of all time.

Brewery. The Boston Brewery opened in 1987 and it is where every beer was first made, aside from the Boston Lager. There are two other breweries, located in Cincinnati, Ohio and Lehigh Valley, Pennsylvania. The Boston Brewery is open for public tours and tastings.

The Boston Brewery Brewery. The Boston Brewery opened in 1987 and it is where every beer was first made, aside from the Boston Lager. There are two other breweries, located in Cincinnati, Ohio and Lehigh Valley, Pennsylvania. The Boston Brewery is open for public tours and tastings.

Koch, a sixth-generation brewer, used the same family recipe developed by his great-great-grandfather in the 1860s to brew Louis Koch Lager in St. Louis, Missouri. But rather than reviving the family name on the brew, Koch instead chose to name his beer after his favorite revolutionary patriot - and brewer - Samuel Adams.

Sam Adams, the pride and joy (and flagship brand) of Boston Beer Company, is a brewery we all know and love. It's considered one of the OG craft beer brands among many beer geeks, and has become one of the best-selling beers in the United States.

Jim Koch named his beer after Samuel Adams because he shared a similar spirit in leading the fight for independence and the opportunity for all Americans to pursue happiness and follow their dreams. Jim left for college believing that for the first time in 150 years the eldest Koch son would turn his back on beer.

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Actors who starred in Samuel Adams Boston Lager TV Spot, 'The Battle'

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Advertisers

Advertisers of the Samuel Adams Boston Lager TV Spot, 'The Battle'

Samuel Adams Boston Lager TV commercial - The Battle
Samuel Adams

Samuel Adams is an American Brewery founded in 1984 by Jim Koch, who named the brewery after his ancestor and American Revolution figure, Samuel Adams. The brewery is known for its handcrafted beers,...

Agenices

Agenices of the Samuel Adams Boston Lager TV Spot, 'The Battle'

Samuel Adams Boston Lager TV commercial - The Battle
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

Samuel Adams Boston Lager TV commercial - The Battle
Hearts & Science

Hearts & Science is a marketing agency that uses data-driven insights to create personalized and effective advertising campaigns. It was founded in 2016 by Scott Hagedorn, who previously served as the...

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Samuel Adams Boston Lager
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