What the Prego TV Commercial For Prego Vs. Ragu is about.

In the highly competitive world of pasta sauce, Prego and Ragu have been battling it out for years. But with its latest TV commercial, Prego has set itself apart from the competition.

The commercial opens with a chef preparing a dish of spaghetti with meatballs. He takes the first bite and instantly exclaims, "Mmm, this sauce tastes great!" A voiceover then introduces the two different sauces used in the dish: Prego and Ragu.

The chef proceeds to sample each sauce and compares the two. He notes that while Ragu is thicker and heavier, Prego's sauce has a lighter and fresher taste. The chef then asks a group of diners which sauce they prefer, and they all choose Prego.

The commercial ends with a powerful message: "When it comes to pasta sauce, choose Prego for the freshest taste and the best quality."

This commercial is an excellent example of how Prego is using creative marketing strategies to set itself apart from Ragu. By highlighting their sauce's lighter and fresher taste, Prego is appealing to a more health-conscious audience and positioning themselves as the superior choice in the pasta sauce market.

Overall, this commercial is a great success in positioning Prego as the leading sauce brand in the eyes of consumers and driving sales for their product.

Prego TV Commercial For Prego Vs. Ragu produced for Prego was first shown on television on August 20, 2012.