Ladder Financial Inc. has released a new TV spot titled 'Start Thinking About Life Insurance' that aims to educate viewers about the importance of preparing for unexpected turn of events in life. The commercial features a man in his 30s who seems to be reflecting upon the choices he has made in his life, such as getting married and having children. He realizes that he needs to secure his family's future in case something happens to him or his spouse.
The man in the commercial then goes on to explain Ladder Financial's approach to life insurance. Instead of the traditional one-size-fits-all policies, Ladder Financial allows you to customize your coverage and adjust it as your life changes. The commercial highlights how easy it is to apply and obtain coverage online in a matter of minutes.
The commercial ends with a message that encourages viewers to "start thinking about life insurance" as a way to protect their loved ones' futures. The overall message of the TV spot is to educate viewers about the importance of planning ahead and being proactive when it comes to life insurance.
Ladder Financial's TV spot is a refreshing departure from the typical boring and confusing approach to life insurance advertising. The commercial is relatable and easy to understand, making it an effective tool in encouraging potential customers to take action towards protecting their families' financial security.
Ladder Financial Inc. TV commercial - Start Thinking About Life Insurance produced for Ladder Financial Inc. was first shown on television on October 4, 2021.
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