Golden Globe-winning and Emmy-nominated actor and producer Oscar Isaac provides the voice over. The campaign is the next phase of "let's create," which launched in 2022 as IBM's most significant brand initiative in more than a decade.

IBM's enterprise-ready AI and data platform is designed to multiply the impact of AI across your business. Reinvent critical workflows and operations by adding AI to maximize experiences, decision-making, and business value.

IBM Consulting is the driving force behind your business transformation journey. We offer business consulting with expert advice and are all about working openly and bringing together different perspectives, experiences and essential AI and hybrid cloud technology to meet your business goals.

Generative AI focuses on creating new and original content, chat responses, designs, synthetic data or even deepfakes. It's particularly valuable in creative fields and for novel problem-solving, as it can autonomously generate many types of new outputs.

Watson Watson was a supercomputer designed and developed by IBM. This advanced computer combined artificial intelligence (AI), automation and sophisticated analytics capabilities to deliver optimal performance as a "question answering" machine. The supercomputer was named for Thomas J.

Follow these seven steps to solve any IBM consulting or IBM Global Business Services case interview.

1. Understand the case background information.
2. Ask clarifying questions.
3. Summarize the information and verify the objective.
4. Develop a framework.
5. Kick off the case.
6. Answer quantitative and qualitative questions.

IBM scored higher in 7 areas: Culture & Values, Diversity and Inclusion, Work-life balance, Senior Management, Career Opportunities, Recommend to a friend and Positive Business Outlook. Accenture scored higher in 2 areas: Compensation & Benefits and CEO Approval. Both tied in 1 area: Overall Rating.

IBM's governed data and AI technology is structured on the application of our fundamental principles for ethical AI: transparency, explainability, fairness, robustness, and privacy.

Generative AI refers to deep-learning models that can generate high-quality text, images, and other content based on the data they were trained on.

The “Big 4” accounting firms - Deloitte, PwC, Ernst & Young (EY), and KPMG - have led the way with AI adoption. They have invested heavily in AI-powered tools and solutions to provide clients with more advanced and insightful services.

xAI Elon Musk, CEO of Tesla and SpaceX, and owner of Twitter, on Wednesday announced the debut of a new AI company, xAI, with the goal to “understand the true nature of the universe.”

The difficulty level of the IBM interview varies depending on the position you are applying for. For technical roles, the interview is more challenging as you need to demonstrate your knowledge of technical concepts and problem-solving abilities.