Whoop has launched a new ad campaign with the help of some big names in fitness and performance, including Michael Phelps, rock climber Alex Honnold, Whole30 co-founder and CEO Melissa Urban, entrepreneur Steven Bartlett and soccer star Virgil Van Dijk.

Sports

• WHOOP has been approved as a fitness wearable by various professional sports leagues and their labor unions.
• The wearable is popular among celebrity athletes, including swimmer Michael Phelps, basketball player LeBron James, and golfers Rory McIlroy, Nelly Korda, and Tiger Woods.

Will Ahmed Will Ahmed, Founder and CEO of WHOOP.

15 Actors You Probably Didn't Know Play in Bands

1. 1 Craig Robinson - The Nasty Delicious.
2. 2 Jason Schwartzman - Phantom Planet, Coconut Records.
3. 3 Hugh Laurie.
4. 4 Keanu Reeves.
5. 5 Jada Pinkett Smith - Wicked Wisdom.
6. 6 Juliette Lewis - Juliette and the Licks.
7. 7 Bruce Willis - Bruce Willis and The Accelerators.

History. In 2012, Will Ahmed, a Harvard University student athlete, founded WHOOP to help athletes gain greater visibility into their own fitness and rest. Along with two fellow students at Harvard, John Capodilupo and Aurelian Nicolae, Ahmed incubated a prototype at Harvard Innovation Labs.

Even early on, WHOOP was able to attract interest from elite athletes. In 2015, when the company announced its $12 million Series B well before public release, WHOOP said its devices were being trialed by Olympians and athletes on teams across all major US professional sports leagues and college conferences.

The Beatles are most likely the most popular band ever, so choosing just one year proved to be difficult. To date, they hold the record for most No. 1 albums on the UK Albums Chart, most No. 1 songs on the Billboard Hot 100 (20), most singles sold in the UK, and they are the best-selling band of all time.

The bass player The bass player is the most important member of any band, new research has claimed. The study from the Proceedings of the National Academy of Sciences showed that the human brain finds it easier to understand rhythms when played at a lower tone such as on a bass.

At WHOOP, our mission is to unlock human performance. We exist to improve your life, not invade it. We believe this should be the standard for all companies providing wearable devices.

OUR MISSION IS TO UNLOCK HUMAN PERFORMANCE We're revolutionizing the way that people understand their bodies. WHOOP provides unprecedented visibility into the relationship between physiology and performance, helping people reach their highest potential physically, mentally, and emotionally.

History. In 2012, Will Ahmed, a Harvard University student athlete, founded WHOOP to help athletes gain greater visibility into their own fitness and rest. Along with two fellow students at Harvard, John Capodilupo and Aurelian Nicolae, Ahmed incubated a prototype at Harvard Innovation Labs.

The WHOOP Strap 3.0 collects physiological data 24/7 to provide an accurate and granular understanding of the body. Aurelian Nicolae, John Capodilupo, and Will Ahmed established WHOOP in 2012 and in Boston, Massachusetts.